FINALLY A SMILE

This is the claim of the 2021 edition of the PINK WEEK, the New Year's Eve of the Italian summer, the event that, from 26 July to 1 August, colored the whole of Romagna pink: from dusk to dawn, from the beaches to the hinterland for a whole week a magical atmosphere made of lights, sounds, images and colors spread.

The invitation is to enjoy the little things, of being together, distant but close, safe and pampered by the land that more than any other has hospitality and lightness in its DNA, an authentic land that always has so much optimism to give, where the inhabitants transmit sincere emotions that come from the depths of the soul.

The new visual puts the person at the center, lightness in the heart and a smile on the face.

A simple and immediate smile, like Romagna in its innate and timeless sweetness and spontaneity, a look straight at the observer, as if to invite him to take part in the action, at a time when the desire for lightness is strong.

After months of curfew, "Finalmente un sorriso" is the invitation to relaxation and lightness that the country deserves after the hardships of the lockdown, always respecting the rules and with attention to others and to oneself, with lots of good music and events to cheer the spirit. A message that could only come from the land that has always welcomed its guests with genuine spontaneity and the desire to make them feel at home.

The smile of Romagna is the best testimonial of what Romagna represents in the hearts of Italians and many tourists from abroad. Even in a context in which maximum attention will be paid to safety, the time has come to give space to the desire to be together, without giving up the essence of this great system event that involves and enhances an entire territory.