PINK FLUID

The Pink Night turns 18 and becomes Pink Fluid. A very strong message of freedom and inclusion, of empathy and sharing, capable of breaking down any barrier and embracing a territory that extends along 110 km of the Adriatic Riviera, between cities, castles and splendid villages of the hinterland: a great collective celebration, which unfolds between the provinces of Rimini, Forlì-Cesena, Ravenna and Ferrara, from the beach to the hill, from clubs to places of art, including free concerts with big names in national and international music, artistic installations, exhibitions, fireworks, shows, magical scenography, dyeing streets, squares, beach resorts, hotels, monuments pink.

The Notte Rosa is increasingly a choral event, which celebrates the values ??of hospitality typically found in Romagna and which with its overwhelming cheerfulness infects hundreds of thousands of people every year, from residents to tourists to economic operators, all united in the sign of pink to transform Romagna into the capital of summer fun.

Claudio Cecchetto, Visit Ambassador for the system events of Romagna, signs the concept and claim of the 18th edition of the Notte Rosa: "Pink Fluid". The Visual is by the designer Alessandra Colombo.

Pink Fluid, because the event is a fluid and all-encompassing wave, without distinction of age, gender, tastes and interests. It is therefore not a question of gender but a question of freedom. Freedom to be who we want to be and to feel represented, welcomed and desired in this great land of 360-degree hospitality that is precisely Romagna, which has always imprinted in its DNA the values ??linked to genuine and spontaneous inclusiveness

Evident, even at first glance, the reference to Pink Floyd, the British band that made the history of music and world rock. A quote (evoked through the "font") to celebrate the 50th anniversary of their most iconic album: 'The dark side of the moon'. "An immediate and spontaneous association - continues Cecchetto - with one of the most famous groups of all time, a bridge between generations, those of yesterday and those of today, united by the love of music and a strong desire for freedom".

Furthermore, the Notte Rosa turns 18 and this means moving from adolescence to adulthood, being free to make choices and to take your own path without any constraints. At the same time, 18 years brings with it a new sense of responsibility.