PINK YOUR LIFE

Live in pink… “Pink your life”. Now in its 13th edition, the Notte Rosa of the Riviera Romagnola, one of the most anticipated summer events in the country, invites its over two and a half million guests to be carefree, to live lightly and cheerfully, to find the pink side of their lives. “Pink your life” is the claim that characterized the long night of Friday 6 July and the entire weekend on the 110 km of the Riviera Romagnola and its hinterland.

The official image of this thirteenth New Year's Eve of the Italian Summer to accompany the claim, is "The Pink Crew", a nice group, from the granny to the black boy, from the puppy to the bearded hipster, passing through the disco lover, to symbolize the heterogeneous human tide that every first weekend of July, since 2006, meets on the Riviera to party. The common denominator of all the characters portrayed, a touch of pink, a sign of kindness, of meeting, of healthy fun for everyone, in a self-deprecating game, between vanity and extravagance. A sweet little girl at the center of the group is entrusted with the definitive message: a big pink heart, symbol of kindness, of openness and welcome towards others, of that hospitality and passion that have always been the signature of Romagna and of which the Pink Night is the perfect expression.

The official image of the Notte Rosa 2018 bears the signature of the Impronta Digitale agency of Rimini, which has been able to translate the concept of the event with originality and irony, with a subject, a graphic composition and a use of colors from which the strong message of the Notte Rosa emerges: an event where everyone feels like a protagonist and has fun in the name of pink.