THE SWEET LIFE ON THE RIVIERA

The fifth edition of Pink Night was characterised by several novelties.

The New Year's Eve of the summer on the Romagna Riviera, for the first time in its 5 years of life, is spread over 3 days, has a main sponsor - ‘Martini’ - and chooses a theme to characterise the programme and communication: La vita dolce in Riviera. It is a tribute to Federico Fellini's ‘La Dolce Vita’, on the occasion of the fiftieth anniversary of the film's first screening, that provides the inspiration for an edition that wanted to recount, revisiting it and making it topical, the sweet life on the Riviera, the land of welcome and hospitality.

On the event's official poster, the choice could only fall on the iconic image of Anita Ekberg and Marcello Mastroianni taken from the film. It is a shot by Pierluigi Praturlon, reworked by photographer Chico de Luigi against a background that, needless to say, is inevitably pink.