PINK & LOVE

Now in its 17th edition, the Pink Night took place on the first weekend of July, from Friday 1st to Sunday 3rd.

“Pink & Love”, is the chosen claim!

The need to meet again and be together, the desire for peace, to overcome crises, to return to normality and the need to recharge with positive energy are the concepts on which the Pink Night 2022 is based, in the chosen image, in the contents and in the rich program.

After two years marked by the pandemic and the restrictions and the ongoing crisis, the Pink Night returns to its original date - the first weekend of July, and it does so by bringing a message of peace under the sign of pink.

The visual (created by Ilaria Montanari - Agenzia Image of Ravenna) therefore becomes a true manifesto of good intentions and good practices to find serenity.

Reinterpreting the universal message of Peace & Love, through new images, colors and icons, PINK & LOVE is born: P as positive thinking, I as meeting, N as nature, K as keep calm (and of course smile!), L as freeing the imagination, O as optimism, V as vitality, E as Empathy. This acronym contains all the strength and passion that animate Romagna, a land that has always welcomed with a smile, makes you feel good, transmits optimism and a desire for lightness.

A sort of modern version of “Flower power” to express willpower and the ability to react.

The symbols of “flower power” are transformed, revisited, in the most contemporary language of stickers and emojis to communicate emotions, needs, messages, ways of being, memories, experiences, travels and meetings, to be shared on social media and the web.