The image of the third edition of ‘La Notte Rosa’ is the result of a new collaboration with the degree course in Fashion Systems and Communication at the University of Bologna's Rimini campus. A ‘Pink Lab’ was specially created, a workshop dedicated precisely to the theme of pink and its interpretation.

The poster for La Notte Rosa is the first outcome of the workshop, in which the event is described as a meeting space, an immense platform capable of welcoming the most diverse presences, and where different identities coexist simultaneously. A shared platform, where pink becomes the dominant colour that erases the darkness of the night and enhances multiplicity. Pink becomes complicity between the different communities in the tourist spot. Arms and hands join to form the flowery letters of the poster and draw an atmosphere where complicity is an energy that generates new surprising interactions.

In this way, the tradition of welcome and hospitality expressed by Romagna is interpreted as an attitude of openness and understanding of the most diverse identities.